Bridging the Generational Gap: A United Front for a Greener Future

David Alcock • Jul 07, 2023

In this blog, we delve into the generational divide in greentech adoption, the promising opportunities it offers for recruitment and jobs, and effective strategies to bridge the skills gap within the industry.

Greentech was developed to protect the environment, repair damage previously done and conserve what is left of Earth’s natural resources. While greentech is gaining broad acceptance, a clear generational divide exists in its adoption. The younger cohorts, Millennials and Gen Z, stand as the vanguard in the shift towards greentech, their choices fueled by deep-rooted concerns for environmental sustainability. As highlighted by a Deloitte survey, over 70% of these young respondents are willing to invest more in sustainable products.


On the other hand, Baby Boomers and Gen X show some hesitancy towards embracing greentech. This hesitation may stem from factors like resistance to change or a perceived lack of economic viability. However, growing awareness and understanding of environmental issues are promising. A study by the Pew Research Center found that 68% of Baby Boomers acknowledged the reality of human-induced climate change in 2020, up from 60% in 2018.

The economic barriers to greentech adoption are gradually being dismantled. The last decade saw the cost of solar panels drop by 89%, as reported by the International Renewable Energy Agency. This trend makes sustainable choices like solar power more financially accessible to all generations.


To bridge this generational divide, targeted efforts in education, outreach initiatives and the need for policy incentives, such as tax benefits for green investments are critical. These steps can encourage wider adoption of greentech across all ages, nurturing an intergenerational alliance for a greener future. As we work to narrow this divide, the reality of a sustainable future driven by greentech becomes increasingly within our grasp.



Unlocking New Opportunities in Recruitment and Jobs

As greentech continues to gain momentum and reshape industries, it also brings forth a wealth of new opportunities in the realm of recruitment and jobs. The transformation of industries towards sustainability or sustainable supply chains opens up diverse career paths for individuals passionate about making a positive impact on the environment. The renewable energy sector has witnessed remarkable growth, with the solar industry alone employing over 255,037 workers in the United States as of 2021 according to IREC’s National Solar Jobs Census. Similarly, the wind energy sector has seen substantial job creation, supporting over 120,000 jobs in 2021, as reported by the US Department of Energy. Moreover, greentech drives demand for professionals in fields such as energy-efficient building design, where the U.S. Bureau of Labor Statistics projects a faster-than-average growth rate of 8% from 2020 to 2030. By embracing greentech, individuals not only contribute to the transition towards a sustainable future but also tap into a world of exciting career prospects. Greentech is making its mark as an attractive and rewarding field for job seekers looking to contribute to a greener and more prosperous society.


Bridging the Skills Gap in Green Tech

Whilst the industry is in its relative infancy there is a real and perceived skills gap within GreenTech, so how can you combat this challenge? One area to look at is transferable skills from industries not related to GreenTech. For example, technical skill sets such as Java, Python or Ruby are easily transferable. Couple those with a passion or interest in the Green Sector and that is a powerful mix. When looking at existing teams, look to create diversity rather than hiring homogeneously. Hiring outside of Greentech but within the cohorts of interested generations (as mentioned earlier) means you can harness a core base set of skills layered with a passion to make a difference. People who make a career move are often motivated to stay to master the new required skills meaning retention rates improve.


Conclusion

As greentech continues to gain momentum and reshape industries, it simultaneously unlocks a plethora of opportunities in the realm of data recruitment and technology jobs. The transformation of industries towards sustainability creates a demand for skilled professionals dedicated to making a positive impact on the environment. From engineers specializing in renewable energy to architects designing energy-efficient buildings and from data analysts optimizing green technologies to farmers implementing sustainable agricultural practices, greentech paves the way for diverse and rewarding career paths. By embracing greentech, individuals not only contribute to the transition towards a sustainable future but also tap into a world of exciting prospects. With greentech as the driving force we can foster a workforce that is passionate about creating a greener and more prosperous society, ensuring a better future for both people and the planet.


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